Pinnacle Promotions is an online leader in promotional products with a vast assortment and vast distribution network. Challenges existed in streamlining the ordering flow due to the complex nature of customization online. Trinity Insight partnered with the brand to solve this daunting issue throughout the shopping funnel.
A redesign of the product page, including greater visibility into reviews, better display of shipping information, and a revised call to action button will result in an increase of progression rate from the product page to customization process.
In a 30-day period, the micro-conversion rate of visitors transitioning from a product page to the customize page was 1.04%. Trinity Insight felt that by making some changes to the product page, we could improve the number of people customizing products for purchase. We made the following adjustments to the product page:
Both product page designs were tested. Over a one week period, tests were run to compare the number of people clicking on the “order now” button on the original product page design with the people clicking on the “customize now” button on the redesigned page. The results were staggering as the new designs more than doubled page efficiency.
By executing this design within the core site, Pinnacle has been able to drive a 150% increase of users into the next step in the conversion process, driving an upside of $2.0mm in sales per 12 month period.