Case Study: A/B Email Testing in Salesforce Marketing Cloud

A/B testing solution drives a 9.32% lift in open rate

CASE STUDY:

A/B Email Testing in Salesforce Marketing Cloud​

salesforce email

Leading industry in window & door replacement

Industry: Service

Location: Minnesota

Size: 12,000 employees

Overview
Trinity Insight created new email capabilities to more effectively reach customers by means of testing, reporting, and development.

 

(*Company name has been omitted to honor our partner’s privacy.)

Problem

No A/B Email Testing Capability
Awesome Service & Co. lacked the capability to a/b test emails sent out through Salesforce Marketing Cloud journeys, and were told that this testing was not possible.

Solution

Custom, Repeatable Solution
Trinity Insight pragmatically developed a custom, repeatable solution to a/b test any email within Awesome Service & Co.’s journeys.

  • Established an extensive, one-year testing roadmap
  • Created a custom, repeatable reporting solution to monitor a/b testing performance
  • Proved analysis, design and development solutions for each test campaign
AB@2x

Results

Email

Capabilities

  • Ability to test in Salesforce Marketing Cloud journey to continually optimize open and click thru rates
  • Actionable insights and recommendations for any new potential email changes to ensure positive performance results before full implementation

Lift in Open Rate

  • First a/b test included a personalized subject line and resulted in a 9.32% increase in open rate

Trinity Email Platform Support​

Salesforce Marketing Cloud

Salesforce Marketing Cloud is a platform for delivering relevant, personalized journeys across channels and devices — enabling marketers to deliver the right message at the right time throughout all phases of the relationship. Marketing Cloud includes integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and management, and data analysis.

 

Klaviyo

An elite email marketing program is no longer out of reach. Klaviyo is a cloud-based e-commerce marketing automation platform for personalized 1:1 email that drives results.

 

Silver-Klaviyo-Advisor_White

“Trinity delivers. Simple as that. Quick and efficient in their reporting while supplying well thought out documents to help you succeed. We view Trinity as a valuable partner and irreplaceable extension of ourselves. Looking forward to furthering our work to reach our collective vision.”

-Wilson Altidor | Paul Fredrick

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