Case Study: A/B Email Testing in Salesforce Marketing Cloud
A/B testing solution drives a 9.32% lift in open rate
A/B Email Testing in Salesforce Marketing Cloud
Leading industry in window & door replacement
Size: 12,000 employees
Trinity Insight created new email capabilities to more effectively reach customers by means of testing, reporting, and development.
(*Company name has been omitted to honor our partner’s privacy.)
No A/B Email Testing Capability
Awesome Service & Co. lacked the capability to a/b test emails sent out through Salesforce Marketing Cloud journeys, and were told that this testing was not possible.
Custom, Repeatable Solution
Trinity Insight pragmatically developed a custom, repeatable solution to a/b test any email within Awesome Service & Co.’s journeys.
Lift in Open Rate
Trinity Email Platform Support
Salesforce Marketing Cloud
Salesforce Marketing Cloud is a platform for delivering relevant, personalized journeys across channels and devices — enabling marketers to deliver the right message at the right time throughout all phases of the relationship. Marketing Cloud includes integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and management, and data analysis.
An elite email marketing program is no longer out of reach. Klaviyo is a cloud-based e-commerce marketing automation platform for personalized 1:1 email that drives results.
“Trinity delivers. Simple as that. Quick and efficient in their reporting while supplying well thought out documents to help you succeed. We view Trinity as a valuable partner and irreplaceable extension of ourselves. Looking forward to furthering our work to reach our collective vision.”
-Wilson Altidor | Paul Fredrick
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Paul Evans NY
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