Shopify is a cloud based, fully hosted ecommerce platform for merchants at any volume level. They offer your business enterprise-grade selling capabilities without the hassles and hefty price tag of traditional enterprise applications.
Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Google Analytics is now the most widely used web analytics service on the Internet.
Adobe Analytics is the analytics centerpiece of the Adobe Marketing Cloud (AMC). AMC is a collection of integrated online marketing and Web analytics products by Adobe Systems. It is a comprehensive marketing solution which enables marketers to measure, personalize and optimize marketing campaigns and digital experiences for optimal marketing performance.
Google Tag Manager is a free tool that makes it easy for marketers to add and update website tags — including conversion tracking, site analytics, remarketing, and more—with just a few clicks, and without needing to edit your website code. Take a quick look at how easy it is to set up an account and manage your tags.
Tealium iQ™ powers more web experiences than any other enterprise tag management provider. As the foundation of Tealium’s real-time customer data platform, the Tealium iQ tag management solution enables marketing organizations to unify disparate data sources and drive more consistent visitor interactions. Equipped with an ecosystem of hundreds of turnkey vendor integrations, you can easily deploy and manage vendor tags, test new technologies, and finally take control of your marketing technology stack.
A User Research Platform that helps you and your team make design decisions with confidence. Optimal Workshop provides a suite of usability tools that help improve your website navigation, define information architecture, understand first-clicks, capture qualitative research, and more.
UserTesting.com is a user session recording platform that allows you to recruit users, ask them to perform specific scenario-based tasks and then record their behavior and commentary as they execute each task. UserTesting.com gives you a window into the mind and actions of the end user that help you see exactly how they interact with your site or application.
Crazy Egg is an online application that provides you with eye tracking tools such as Heat map, Scroll map, Overlay, and Confetti to track a website’s operation. By recording user sessions and then aggregating their behavior, CrazyEgg is able to give you great insight into areas of interest and areas of pain for you customer.
Visual Website Optimizer is a market leading testing and optimization tool that allows marketers, product managers and analysts to develop, launch and analyze A/B, Split URL and Multivariate tests and personalization campaigns.
Optimizely Testing enables you to experiment, learn, and create optimized digital experiences across desktop and mobile devices.
Adobe Target is the website treatment component of the Adobe Marketing Cloud (AMC), allowing marketer to develop experiments and personalizations for their customers that augments the user experience in an effort to optimize site performance.
An elite email marketing program is no longer out of reach. Klaviyo is a cloud-based ecommerce marketing automation platform for personalized 1:1 email that drives results.
MailChimp is a simple yet powerful email marketing system which gives you a number of easy options for designing, sending and saving templates of your emails. The number of features and the easy to use interface set MailChimp apart from other email providers.
SearchSpring provides advanced site search and category navigation solutions to the worlds’ top e-commerce retailers. Delivering the best possible results in the blink of an eye, SearchSpring is a relevancy platform sure to help your customers find the products they are looking for more effectively.
Feednomics is our preferred feed management solution. This system offers flexible data feed imports, rich data translations and 100% customizable feed templates that can be constructed to connect to any channel.
GoDataFeed is a self-service, datafeed management software, which means that merchants are responsible for establishing, funding and managing their shopping site accounts.
Data Studio by Google is a ground-breaking, first-of-breed data visualization canvas that is designed to create rich visuals and dashboards using real-time data connectors to Analytics, Adwords, Sheets, BigQuery and many others. Google Data Studio provides everything you need to turn your data into beautiful, informative reports that are easy to read, easy to share, and fully customizable.
Google Ads is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The Google Ads program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords shopping ads.
Bing Ads (formerly Microsoft adCenter and MSN adCenter) is a service that provides pay per click advertising on both the Bing and Yahoo! search engines.
Facebook advertising allows businesses to place custom ads or content targeting a specific audience, with costs varying based on the reach and engagement the ad receives. Facebook ads can appear in your target audience’s News Feed or the right column of Facebook on desktop, as well as News Feed on mobile.