Latest Insights

What is Google Analytics Demos & Tools? By popular request, Google Analytics recently launched a website that provides users with concrete examples and demos that go beyond the basics of GA. [...]

Several brands utilize sub-domains to target specific audiences. Banks can create sites built for investors and a separate site for those interested in free checking, for example. While this [...]

With the release of iOS8, Apple opened up Touch ID to third party apps through their Apple Pay program. With consumers increasingly shopping on their mobile devices, retailers looking to [...]

Google AdWords has been an amazing resource for those companies that have chosen to take advantage of its offering. Furthermore, based on a report from Google, 70% of all people who have engaged [...]

The Panda update took aim at low-quality content on the web, promoting sites that Google deemed to have high-quality content while penalizing those that didn’t. Like other algorithm [...]

Google may be the industry leader when it comes to ad targeting on the desktop, but the search giant knows that the future is mobile. According to a study conducted by Flurry, users of the [...]

Walmart is on the verge of completely changing the way their consumers make purchases from them on their website. The new Walmart.com is set to run on its own personal platform [...]

Listen up online news publishers! Recently, Google has developed and released a program to streamline the publishing process for online news sites. It’s called, simply enough, the Google [...]

Launched in 2012, Product Listing Ads (PLAs) have been a major influence on consumer search and shopping. Based on data from digital marketing agency RKG, around 50% of clicks for non-branded [...]

The 3D printing industry has been growing and growing and growing over the past few years. And just the other day, Amazon hoppedon board and opened up the consumer-facing floodgates. The [...]