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Home » News and Perspectives » User Experience
Better eCommerce Design:  Navigation
In Design, News and Perspectives, User Experience Posted January 27, 2016

Better eCommerce Design: Navigation

  Proper eCommerce navigation is a critical element of exceeding shopper expectations. If customers find your page confusing or hard to navigate, they’ll leave and shop somewhere else. [...]

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Mobile Payments In-Store: Why They’re a Good Option
In eCommerce Usability, News and Perspectives, User Experience Posted January 25, 2016

Mobile Payments In-Store: Why They’re a Good Option

  The Trend Of The Future “Pay by phone,” also known as proximity mobile payments, aren’t new. In fact, Japan introduced the first phone with mobile payments in 2004, and [...]

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Interaction points in online retail – Getting them to come back
In Social, User Experience Posted January 20, 2016

Interaction points in online retail – Getting them to come back

By Craig Smith, Founder Market leaders in ecommerce have mastered the art of providing touchpoint value. They understand that at any point, consumers have different goals and motives and have [...]

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Where to start when tackling cart abandons
In eCommerce Usability, Multivariate Testing, News and Perspectives, User Experience Posted January 19, 2016

Where to start when tackling cart abandons

Operating a successful business means finding something to sell that your customers want to buy. Spending money on advertising and staying up-to-date on social media trends will get you brand [...]

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Why eCommerce Sites Can’t Ignore Content Blockers
In eCommerce Usability, SEO Posted October 19, 2015

Why eCommerce Sites Can’t Ignore Content Blockers

On September 16th, Apple released iOS 9, the latest version of their operating system that runs both the iPhone and iPad. While it includes dozens of improvements and new features, one of the [...]

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10 Ways to Optimize Creativity for Ad Campaign Success
In User Experience Posted March 19, 2015

10 Ways to Optimize Creativity for Ad Campaign Success

Marketing and advertising professionals face a hefty task today when it comes to reaching their audience – and keeping their attention. Before launching a campaign, cross-device compatibility [...]

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Mobile Apps: A Future SEO Specialty?
In Development, SEO Posted March 11, 2015

Mobile Apps: A Future SEO Specialty?

Google indexing is exciting for our industry – long hours of hard work can pay off by a simple crawl and new index implemented by the search engine giant. Search Engine Watch recently [...]

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4 eCommerce Statistics to Help Your Customers Convert
In eCommerce Usability, User Experience Posted March 11, 2015

4 eCommerce Statistics to Help Your Customers Convert

You want to make your eCommerce website a more lucrative business, but there are about a million and one things that can be done to optimize your site to gain traffic, visibility and boost [...]

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Want A Higher Ranking? Check Your Mobile Optimization
In SEO, User Experience Posted March 3, 2015

Want A Higher Ranking? Check Your Mobile Optimization

Make reviewing your mobile optimization strategy a top priority on your plans for this year. Those who are seeking a higher quality rating and want to be on the first page of Google with a high [...]

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Best Tactics for Personalized & Triggered Emails
In Digital Marketing, User Experience Posted March 3, 2015

Best Tactics for Personalized & Triggered Emails

As an eCommerce business, it can be all too easy to get lost in the crowd; especially when your message is all about you, and not so much about the person you’re selling to. We know that [...]

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