What do your customers really mean when they search for keywords related to your website? Are you really giving them what they want? The answers
Google keeps getting bigger and seems to be taking a bigger piece of the pie with eCommerce giants in the retail marketplace. Home retailer Wayfair
At Trinity Insight, most of our clients are chomping at the bit to start improving their website. They have a vague idea of what they
Last November, Google rolled out a new mobile-first index. This means that websites will be evaluated based on their mobile site first instead of their
Google has steadily moved from a search engine that exclusively provides links with results to a resource for answers themselves. When searching for flights or
There’s no silver bullet in SEO. Fixing critical errors can correct visibility issues, but to see long-term growth, you need to make SEO part of
2016 was a big year for local search. Many companies started approaching SEO on a local and neighborhood level as a way to capitalize on
Schema is the HTML markup language that provides added information to search engines and makes it easier for them to learn about your products and
Sometimes, it’s hard to believe that a tool as massive as Google was created by humans, but until recently all the programming backing the search
As marketers, we love to announce the death of old advertising trends. We praised the death of print, the death of email, and even the
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