What do your customers really mean when they search for keywords related to your website? Are you really giving them what they want? The answers lie in semantic keyword research. Google’s [...]
Google keeps getting bigger and seems to be taking a bigger piece of the pie with eCommerce giants in the retail marketplace. Home retailer Wayfair keeps track of non-branded click curves, [...]
At Trinity Insight, most of our clients are chomping at the bit to start improving their website. They have a vague idea of what they need us to do (or what they think they’re doing wrong) [...]
Last November, Google rolled out a new mobile-first index. This means that websites will be evaluated based on their mobile site first instead of their desktop page — even if the user is [...]
Google has steadily moved from a search engine that exclusively provides links with results to a resource for answers themselves. When searching for flights or shopping for items, fare [...]
There’s no silver bullet in SEO. Fixing critical errors can correct visibility issues, but to see long-term growth, you need to make SEO part of your overall business process. The SEO [...]
2016 was a big year for local search. Many companies started approaching SEO on a local and neighborhood level as a way to capitalize on Google’s 3-Pack of local search results. Local [...]
Schema is the HTML markup language that provides added information to search engines and makes it easier for them to learn about your products and website. While Schema data isn’t proven to [...]
Sometimes, it’s hard to believe that a tool as massive as Google was created by humans, but until recently all the programming backing the search engine was man-made. The algorithm is [...]
As marketers, we love to announce the death of old advertising trends. We praised the death of print, the death of email, and even the death of SEO as we know it. With the introduction of [...]
