Latest Insights

More customers used voice search in 2017 than ever before and the trend is expected to continue into 2018. Not only are the number of people who use voice search growing, the number of questions [...]

Javascript tends to be a sore spot for SEO experts and web developers. While Javascript might be the best language to execute a client’s UX vision, it’s often negatively viewed by search teams as [...]

What do your customers really mean when they search for keywords related to your website? Are you really giving them what they want? The answers lie in semantic keyword research. Google’s [...]

Google keeps getting bigger and seems to be taking a bigger piece of the pie with eCommerce giants in the retail marketplace. Home retailer Wayfair keeps track of non-branded click curves, [...]

At Trinity Insight, most of our clients are chomping at the bit to start improving their website. They have a vague idea of what they need us to do (or what they think they’re doing wrong) [...]

Last November, Google rolled out a new mobile-first index. This means that websites will be evaluated based on their mobile site first instead of their desktop page — even if the user is [...]

Google has steadily moved from a search engine that exclusively provides links with results to a resource for answers themselves. When searching for flights or shopping for items, fare [...]

There’s no silver bullet in SEO. Fixing critical errors can correct visibility issues, but to see long-term growth, you need to make SEO part of your overall business process. SEO needs to [...]

2016 was a big year for local search. Many companies started approaching SEO on a local and neighborhood level as a way to capitalize on Google’s 3-Pack of local search results. Local [...]

Schema is the HTML markup language that provides added information to search engines and makes it easier for them to learn about your products and website. While Schema data isn’t proven to [...]