There are 200 ranking factors that Google takes into consideration when placing your website in the SERPs. They all have different weights or values, and
Too often, marketers put SEO and SEM (paid search) against each other. SEO professionals believe that Google takes up too much real estate with ads,
Page speed is more complex than it looks. While you might think that this concept speaks to the health of your website, there are so
Just when you thought competition for the first position on Google couldn’t get any more fierce, Google threw a curveball. The search giant introduced “featured
Every basic SEO guide mentions site speed. You need to have a fast website, your users are impatient, your rankings will tumble, etc. While the
Your images can make or break your website experience. Slow-loading jpegs can push your content down, while videos and gifs can make your page jump
The SEO world can be overwhelming for marketers and small business owners alike. However, even top SEO professionals who work closely with Google sometimes miss
For the past 10 years, consumers have demanded more visual content. Thousands of blog articles and think pieces have been published about the benefits of
Google I/O is the company’s annual developer conference held in Mountain View each year. The I/O stands for input/output, but is also a nod to
Clients often ask us whether they should invest in paid search efforts or put more money into SEO. They seem to think that SEO and
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