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Clients often ask us whether they should invest in paid search efforts or put more money into SEO. They seem to think that SEO and SEM are either/or strategies that are independent of one [...]

Delays, speed bumps, and scope creep are found in almost any search optimization project. Even the most capable teams run into walls where the work grinds to a halt. The development team might [...]

For decades, traditional public relations involved calling journalists, working tirelessly to promote clients, and waiting days (and weeks) to see your brand mentioned by the media. While the [...]

Amazon is a game-charger in the retail market. Both B2B and B2C brands compete with the tech giant to sell their wares and supply goods to their customers. While most businesses aren’t big enough [...]

Our team works with marketing professionals with varying levels of SEO expertise providing local SEO services. Some clients just need help with the basics, while others are ready for more [...]

In 2014, Google announced the addition of an improved search box integrated within the SERPs. Users could refine their search results to focus on content from one website to get the best results [...]

In January 2018, Google updated its Search Console and started rolling it out for beta testing. Over the past six months, the new system has gained traction as more people take advantage of the [...]

This post on SEO Pagination was originally published in July 2014. It was last updated in May 2018. In the previous entry in our series on SEO for eCommerce sites, we discussed the importance of [...]

Organic traffic is unlike any other marketing traffic source. Every site visitor is free, and every free session is a potential sale. Unlike paid campaigns in search or social, organic users [...]

More customers used voice search in 2017 than ever before and the trend is expected to continue into 2018. Not only are the number of people who use voice search growing, the number of questions [...]