Latest Insights

  Understanding what your customer’s interests are, and understanding what they really want to buy is an invaluable skill in business. By successfully predicting what your visitors [...]

Operating a successful business means finding something to sell that your customers want to buy. Spending money on advertising and staying up-to-date on social media trends will get you brand [...]

When an eCommerce business looks to optimize their site for better rankings and an improved user experience, one of – if not the most significant component – that affects their bottom line is the [...]

In part one of this series, we covered strategies and techniques to identify areas of your site that are prime for testing and optimization. In this post, we’re taking it a step further to [...]

Before you can begin the testing and optimization process you must first identify pain points or areas of opportunity. This essentially comes down to three critical steps: 1. Providing clean data [...]

Analytics Academy By Segment.io and LaunchRock: bite-sized lessons to make you an analytics pro. There are zillions of analytics tools for your business to choose from-tools that successful [...]

As eCommerce platforms have evolved over the last 10 years, one thing has stayed fairly constant – the presentation grid used within category and sub-category pages. As a definition for [...]

So last week, Trinity Insight was visiting Google at their Mountanview headquarters for the yearly summit that takes place with authorized partners within the analytics and optimizer products. [...]

In a previous post, I discussed the new Google Analytics and how this version has placed a greater emphasis on path analysis. For those who may be new to the topic, path analysis is the practice [...]

I was in heavy notebook shopping mode this afternoon. as Ive been sick of my heavy Toshiba dragging me down at every airport and tradeshow. I was in full research mode looking for the lightest [...]