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Home » News and Perspectives » Multivariate Testing
Predictive Marketing In eCommerce
In Design, Development, eCommerce Usability, Multivariate Testing, User Experience Posted March 14, 2016

Predictive Marketing In eCommerce

  Understanding what your customer’s interests are, and understanding what they really want to buy is an invaluable skill in business. By successfully predicting what your visitors [...]

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Where to start when tackling cart abandons
In eCommerce Usability, Multivariate Testing, News and Perspectives, User Experience Posted January 19, 2016

Where to start when tackling cart abandons

Operating a successful business means finding something to sell that your customers want to buy. Spending money on advertising and staying up-to-date on social media trends will get you brand [...]

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Shopping Carts Most Likely to Be Abandoned due to Unexpected Shipping Costs
In eCommerce Usability, Multivariate Testing, stats Posted July 30, 2014

Shopping Carts Most Likely to Be Abandoned due to Unexpected Shipping Costs

When an eCommerce business looks to optimize their site for better rankings and an improved user experience, one of – if not the most significant component – that affects their bottom line is the [...]

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Testing for eCommerce | Part 2 – Quantifying Opportunities
In Multivariate Testing, Web Analytics Posted August 21, 2013

Testing for eCommerce | Part 2 – Quantifying Opportunities

In part one of this series, we covered strategies and techniques to identify areas of your site that are prime for testing and optimization. In this post, we’re taking it a step further to [...]

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Testing for eCommerce | Part 1 – Identifying Opportunity
In Multivariate Testing, Web Analytics Posted August 6, 2013

Testing for eCommerce | Part 1 – Identifying Opportunity

Before you can begin the testing and optimization process you must first identify pain points or areas of opportunity. This essentially comes down to three critical steps: 1. Providing clean data [...]

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Wednesday Words: Analytics, Design, Performance, Philosophy, & Testing
In Development, eCommerce Usability, Multivariate Testing, User Experience Posted June 26, 2013

Wednesday Words: Analytics, Design, Performance, Philosophy, & Testing

Analytics Academy By Segment.io and LaunchRock: bite-sized lessons to make you an analytics pro. There are zillions of analytics tools for your business to choose from-tools that successful [...]

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Rethinking Category Page eCommerce Presentations
In eCommerce Usability, Multivariate Testing Posted November 29, 2010

Rethinking Category Page eCommerce Presentations

As eCommerce platforms have evolved over the last 10 years, one thing has stayed fairly constant – the presentation grid used within category and sub-category pages. As a definition for [...]

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Google Optimizer & Analytics Enhancements
In Multivariate Testing, Web Analytics Posted October 26, 2009

Google Optimizer & Analytics Enhancements

So last week, Trinity Insight was visiting Google at their Mountanview headquarters for the yearly summit that takes place with authorized partners within the analytics and optimizer products. [...]

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Path Analysis and Dynamic Funnel Generation for Ecommerce
In eCommerce Usability, Multivariate Testing Posted May 29, 2007

Path Analysis and Dynamic Funnel Generation for Ecommerce

In a previous post, I discussed the new Google Analytics and how this version has placed a greater emphasis on path analysis. For those who may be new to the topic, path analysis is the practice [...]

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Behavioral Targeting and why it is eCommerce’s most important trend…
In eCommerce Usability, Multivariate Testing Posted May 10, 2007

Behavioral Targeting and why it is eCommerce’s most important trend…

I was in heavy notebook shopping mode this afternoon. as Ive been sick of my heavy Toshiba dragging me down at every airport and tradeshow. I was in full research mode looking for the lightest [...]

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