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Home » News and Perspectives » Digital Marketing
Customizing eCommerce Data Feeds for Your Business
In Digital Marketing Posted May 28, 2018

Customizing eCommerce Data Feeds for Your Business

In the eCommerce world, you’re nothing without your data feed. The slightest inconsistency can affect your Amazon listings and cause Google to pause your ads. Even outside of your marketing and [...]

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Best Practices for Facebook Marketing
In Digital Marketing Posted April 21, 2018

Best Practices for Facebook Marketing

Facebook is an essential tool for promoting your brand on social media, but that doesn’t make it any less frustrating to work with. Many marketers, bloggers, and small business owners face [...]

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Top Trends in Digital Travel
In Digital Marketing Posted April 21, 2018

Top Trends in Digital Travel

There seems to be a new travel trend every year that turns the digital travel industry on its head. From the rise of Airbnb to disruptors impacting how people rent cars or book tours, travelers [...]

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How AMP Drove Results for a Shoe Retailer
In Digital Marketing Posted December 28, 2017

How AMP Drove Results for a Shoe Retailer

Through Google’s promotion, Accelerated Mobile Pages became a hot buzzword in the programming community last year. For many companies, the possibility of switching over to AMPs for better mobile [...]

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How to Engage Customers Post-Purchase
In Digital Marketing Posted December 5, 2017

How to Engage Customers Post-Purchase

Conversion optimization projects and cart abandonment rates keep marketers busy, but what happens after the customer buys from you? Most companies assume their buyers re-enter the sales funnel [...]

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Google Launches Parallel Tracking for AdWords
In Digital Marketing Posted November 1, 2017

Google Launches Parallel Tracking for AdWords

In mid-October, Google announced a new parallel tracking feature for AdWords. This new method sends customers directly to a web page where the data and URL tracking loads in the background.  [...]

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Best Online Courses For Digital Marketing
In Digital Marketing Posted August 28, 2017

Best Online Courses For Digital Marketing

Your education doesn’t stop when you graduate. You’re likely to land a job in your field that exposes you to new tasks that you’ve never faced before. A few years into your [...]

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Optimizing For Voice Search
In Digital Marketing Posted April 19, 2017

Optimizing For Voice Search

Smartphones and fast mobile broadband changed how people used the internet. Smaller screens and the ability to look up information almost anywhere in the world forced web developers to optimize [...]

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Product Listing Ads (PLAs) Best Practices
In Digital Marketing Posted April 4, 2017

Product Listing Ads (PLAs) Best Practices

Google’s Product Listing Ads have been embraced among retailers and customers alike. On the retail side, customers arrive right on their product pages and don’t have to contend with a [...]

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Google Declares War On Bad Ads
In Digital Marketing Posted October 14, 2016

Google Declares War On Bad Ads

What people find annoying about the web can change depending on who you talk to, but one annoyance that most users can agree on are ads. These advertisements help websites generate revenue and [...]

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