Incapsula Security’s latest report shares insight into the behavior and motives of Googlebot and while the findings proved to be positive for SEO managers,
Data integrity is key to being able to use Google Analytics to track the health of your site and make useful conclusions from traffic data.
As several sources are reporting today, it appears that the era of Google Secure Search for everyone is upon us. Google seems to have quietly
In part one of this series, we covered strategies and techniques to identify areas of your site that are prime for testing and optimization. In
Before you can begin the testing and optimization process you must first identify pain points or areas of opportunity. This essentially comes down to three
Metrics that Matter: Why we use Micro-conversion rates rather than Overall ecommerce Conversion Rates to measure success
One of the questions we hear from our testing clients most often is, “Why aren’t you measuring the lift provided to conversion rate?” It’s a