In October of this year, 52% of the time consumers spent online occurred within smartphone and tablet apps, according to new data from comScore Inc. 40% of users online time was spent in web browsers on desktops and laptops, while 8% was spent in web browsers on smartphones and tablets.
Unsurprisingly, the big names are leading the way with most amount of time spent on their mobile apps. Facebook Inc., Google Inc., Twitter Inc. eBay Inc., and Amazon Inc. have all found a shift from their mobile sites to their mobile apps, most likely due to the richer user experiences that can be found in the apps. If you are trying to create your own mobile apps hire app development services to help you perfect your app.
R.J Pittman, chief product officer at eBay, says “A shift to mobile apps has been trending for a while, and today it indeed is hitting epic heights.” In 2013, 39% of eBay’s sales came from mobile devices, and m-commerce sales at eBay are expected to grow 70% in 2014, according to the 2015 Internet Retailer Mobile 500.
Mobile apps are better able to offer an enriched user experience thanks to advances in technology. Mobile apps have gotten so advanced that they actually offer a better shopping experience than any other platform, including desktop.
The wider adoption of smartphones-especially those with wider screens-is also a contributing factor in the increase of mobile app use, as well as the introduction of other new technology like Apple Pay and Google Wallet that make for a more engaging app. However, the technological advance that has probably had the biggest effect on mobile app use is the widespread availability of the 4G network.
Thanks to the increased speeds of the 4G network mobile apps and mobile sites are easier to load without long delays or lagging. Because apps are so easy to use and load at greater speeds, it only makes sense that you would use them more-especially with smartphones, which most people have on them at nearly all times. Some users find that their mobile devices load faster on 4G than their desktops and laptops do on their Wi-Fi network. Check out these consulting services to learn more about the possibilities mobile apps can offer your business.
In 2012, 26% of smartphones connected to the web via 2G, 60% connected using 3G and 14% connected with 4G. The year 2014 saw 15% 2G, 47% 3G and 38% 4G, according to data from a GSMA Intelligence report. In 2015, GSMA predicts 12% 2G, 41% 3G and 47% 4G, with 4G eventually hitting over 50% by 2016.
What this means for retailers is that if they don’t have an engaging mobile app already, they should probably get on that train.
Arash Hadipanah, the senior mobile product manager at RueLaLa.com ( No. 55 on the 2015 Internet Retailer Mobile 500.) says that, “It’s so important to make sure your mobile app is adding value to your consumer because a consumer’s smartphone is incredibly valuable real estate.”
We couldn’t agree more.