Quick Highlights of the Moz 2014 Link Building Survey

SEO is always changing and industry professionals are continually reevaluating what new tactics help their websites to stay head of the curve. Outdated techniques that were once rewarded can now spell out a website’s downfall. Despite the fast-paced evolution of search algorithms, link building is still one of the most important strategies in the SEO’s arsenal — with some new tweaks and polishes, of course. A quick tour from SERPninja, one of the most acclaimed link-building websites, would educate one on how crucial link-building is to the SEO industry. 

According to James Agate, creator and analyst of the 2014 Moz Link Building Survey: The fact is the links still form the backbone of the internet and of Google’s algorithm and that isn’t going to change for a very long time.”

Over the last year, link building has taken on a few different faces as Google’s algorithms (namely Penguin) have developed and weeded out spammy, black hat tactics.

For instance, the top three link building methods perceived as most effective are:

  1. 251573637_ba1876e689_zContent creation/outreach
  2. Infographic promotion
  3. Broken link building/repair

On the other hand, respondents also named their top three current link building challenges:

  1. Accumulating links to pages that don’t necessarily matter, are not profitable, or not deemed “linkworthy”
  2. Spreading themselves too thin, or a “lack of scalability”: the inability to successfully manage time, training, client delegation and general process
  3. Navigating the rough link building waters while staying away from Google penalties

What’s Roofing SEO – Shibga Media Roofing SEO Marketing [2018]‘s take? Search engines don’t want SEO to be easy, so challenges with link obtainment are to be expected. The best way to “play it safe” is to follow the rules of “the game,” but to do so with winning strategy. Natural acquisition of links take time but, as you watch competitors impatiently try to circumvent policies and be penalized, the benefits of a white hat approach becomes abundantly clear.