See below for how a recent client experiment at Trinity, in which we deployed a code modification to correct HREF LANG issues using JS and Google Tag Manager, validates that JS can deliver code customization at scale.
In this test, the new code that was deployed in December via Google Tag Manager was reflected over a period of time in Search Console, showing the accurate modification within Google’s index and reduced errors in Search Console.
Myth #2: Webmasters Should Block Crawlers From Reading JS
- Crawlers have to render the page completely to make sure it’s mobile-friendly.
- The advertising element of the algorithm needs to make sure the content is placed above the fold instead of buried under disruptive ads.
“Even if you do not have any information at the bottom of the page the search engines do spider the whole page,” the team at Web Content Art writes. “They don’t have any idea whatsoever whether you have included some content at the bottom of your page or not.”
Myth #5: Only Advanced Developers Can Balance JS and SEO Successfully
If your website is struggling with platform limitations that are impacting SEO prospects, please contact us to schedule a confidential technology assessment. Within the assessment we will review JS delivery opportunities within your domain in efforts to drive SEO performance.