It seems Amazon will be going head to head with Google. The Wall Street Journal published a report that says Amazon will expand its reach into the realm of online advertising — a place Google has reigned supreme for quite some time.
The international e-commerce giant plans on unveiling the “Amazon Sponsored Links” program in late 2014. It will be Amazon’s version of Google AdWords in an effort to replace Google AdSense and other third party ads on the site. Over the years, Amazon has accrued mountains of vital consumer, product and shopping behavior data that will undoubtedly add a brand new element to the analytics AND shopping experience.
The Wall Street Journal reports: “Amazon is building a tool to help advertising agencies buy in bulk for potentially thousands of advertisers…Building such a system could enable Amazon to boost its business placing ads on third-party websites.”