Case Study: Awesome Service & Company*
*Awesome Service & Company is a fictional name used to honor our partner policy and is used in place of the actual company name.
A/B Email Header Test
Awesome Service & Co.
(a subsidiary of Awesome Company)
Size: 12,000 employees
Trinity Insight A/B tested a call-to-action header for a partner within Salesforce Marketing Cloud.
Phone Number Inclusion
Trinity Insight built out an a/b test within our partner’s automated email marketing journey with the goal of increasing call volume for a free consultation. The test included a unique phone number in the header to not only track clicks on the phone number, but also track all direct calls.
Following completion of the test, Trinity tracked results in Google Data Studio and calculated the revenue gains based on the phone call goal value.
Lift in Revenue
Efficiency for User
Adding a phone number call-to-action header resulted in helping web visitors get to where they wanted to go faster: through calling for support versus filling out a form and waiting to be contacted by our partner. The test resulted in an additional 169 calls directly from the email over an average 30 day period.
Trinity Email Tools/Support
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Paul Evans NY
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