Case Study: Awesome Service & Company*

*Awesome Service & Company is a fictional name used to honor our partner policy and is used in place of the actual company name.

CASE STUDY:

A/B Email Header Test

salesforce email

Awesome Service & Co.
(a subsidiary of Awesome Company)

Industry: Service

Location: Minnesota

Size: 12,000 employees

Overview
Trinity Insight A/B tested a call-to-action header for a partner within Salesforce Marketing Cloud.

About

Phone Number Inclusion

Trinity Insight built out an a/b test within our partner’s automated email marketing journey with the goal of increasing call volume for a free consultation. The test included a unique phone number in the header to not only track clicks on the phone number, but also track all direct calls. 

Following completion of the test, Trinity tracked results in Google Data Studio and calculated the revenue gains based on the phone call goal value.


CONTROL


VARIATION


Results

Lift in Revenue

The addition of the phone number header led to a 16.7% increase in revenue for our partner, which translated to hundreds of thousands of dollars.
Email

Efficiency for User

Adding a phone number call-to-action header resulted in helping web visitors get to where they wanted to go faster: through calling for support  versus filling out a form and waiting to be contacted by our partner. The test resulted in an additional 169 calls directly from the email over an average 30 day period.

 

Trinity Email Tools/Support

Salesforce Marketing Cloud
Salesforce Marketing Cloud is a platform for delivering relevant, personalized journeys across channels and devices — enabling marketers to deliver the right message at the right time throughout all phases of the relationship.

Google Data Studio
Google Data Studio turns data into fully customizable informative reports and dashboards that are easy to read and share. 

Mike Dukart

Illusion Systems

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