About Us


We grow businesses through data and optimization.

Today’s digital consumer needs more.  They need to discover your brand when researching.  They crave a seamless and easy experience.  They expect your brand to deliver and delight over time.

Trinity Insight helps brands exceed these expectations to acquire and retain more customers.  Our team works as an extension of yours, using data and our team to drive loyalty and revenue growth. 

Trinity is an authorized Google Analytics Partner (since 2007) and an authorized Google AdWords and Bing Advertising Partner. Trinity is an INC 5000 company.  

We provide the following services:  User Experience OptimizationSEO ServicesData ServicesEmail ManagementShopify Services & Big Commerce Services

Looking for new approaches and an experienced perspective? Let’s talk today.

Our Team

Founder & CEO

Craig Smith

Chief Operating Officer

Nate Ende

VP. Client Success

Jeremy Weis

Director of Platform Services

Kyle Kuster

Associate Director of UX

Sadie Saurdiff

Lead Account Analyst

Tim Oesterlin

Data Analyst

Paul Kohner

Director of Data Serivces

Craig Ferson

Director of Email Marketing

Brandon Threinen

Director of Accounts

Travis Seeger

SEO Manager

Jessica Herbine

Senior SEO Associate

Jay Mattison

Creative Director

Molly Hinrichsen

Project Manager

Lisa Spitz

Account Analyst

Aaron McKinney

Senior UX Designer

Luke Sanneman

Integration Engineer

Mike Arends

Senior UX Designer

Nolan Zenker

Marketing Analyst

Lindsey Bressel

Lead Integration Engineer

Sam Hemann

SEO Associate

Matthew Vernot

Senior Solution Engineer

Brian Pederson

SEO Associate

Brandon Morley

SEO Associate

Carolyn Marks

Solution Engineer

Kate Brothern

Solution Engineer

Chelsey Riewer

UX Designer

Reagan Johnson

Account Analysis

Eric Ferson

Creative Coordinator

Margo Matson

Data Integration Engineer

Noah Johnson

Email Marketing Specialist

Emily Brown


Ian Buchanan

Office Security