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Home » June 2018
Six Mobile First Design Best Practices for 2018
In User Experience Posted June 25, 2018

Six Mobile First Design Best Practices for 2018

2018 kicked off the transition to mobile-first indexing for SEO and mobile first design. While Google’s bots will still review your desktop page, they will start with your mobile presence and [...]

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Google Shopping Actions – How To Get Started
In Digital Marketing Posted June 25, 2018

Google Shopping Actions – How To Get Started

In March 2018, Google announced the addition of Google Shopping Actions to its advertising program. Industry experts report that this option is partly paid search and partly a new Google entity [...]

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Use Attribution Modeling to Improve Your Conversion Rate
In Data, Web Analytics Posted June 21, 2018

Use Attribution Modeling to Improve Your Conversion Rate

Data is supposed to be concrete. Numbers don’t lie, and the results you see in your analytics tools show exactly what is working and what isn’t. However, when it comes to attribution and [...]

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The Rise of Progressive Web Apps (PWAs)
In User Experience Posted June 14, 2018

The Rise of Progressive Web Apps (PWAs)

If you’re looking to improve your mobile experience, you could invest in a native app.  Apps seem to offer more versatility than traditional websites, creating a more professional web presence. [...]

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Use Google’s Search Console to Improve Your SEO in 10 Minutes a Day
In SEO Posted June 6, 2018

Use Google’s Search Console to Improve Your SEO in 10 Minutes a Day

In January 2018, Google updated its Search Console and started rolling it out for beta testing. Over the past six months, the new system has gained traction as more people take advantage of the [...]

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10 Strategies to Wow Your Customers with Data Platforms
In Data Posted June 4, 2018

10 Strategies to Wow Your Customers with Data Platforms

In today’s multi-click and multi-device journey for which consumers experience, the need to personalize marketing messaging is paramount to delivering increased loyalty. The holy grail for [...]

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The 3 Types of Bid Management Systems & How They Work
In Digital Marketing Posted June 4, 2018

The 3 Types of Bid Management Systems & How They Work

Manual bid management might work for small businesses and highly-niche industries, but most companies stand to benefit from bid management systems running their PPC campaigns. These management [...]

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Best Practices for eCommerce SEO Pagination
In SEO Posted June 4, 2018

Best Practices for eCommerce SEO Pagination

This post on SEO Pagination was originally published in July 2014. It was last updated in May 2018. In the previous entry in our series on SEO for eCommerce sites, we discussed the importance of [...]

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