http://www.trinityinsight.com/wp/wordpress-2.1.3/wordpress Everything online usability, marketing, and measurement from an eCommerce junkie. Fri, 17 Oct 2008 18:23:12 +0000 http://backend.userland.com/rss092 en So I just stumbled upon this in my online marketing reads for the day.  Here's an interesting tool that allows you to compare Google results of 2001 to results of today. As it relates to SEO, not really much insight that is derived from the tool.  Potentially, a user can identify ... http://www.trinityinsight.com/wp/wordpress-2.1.3/wordpress/�/seo/going-back-in-timewith-the-google-time-machine/� So I have gotten some feedback from people asking for examples of SEO networks created in social "sharing" type sites.  I have included some examples for you to observe, all targeting themes in the wedding related category. Check out some of these site to see how you can leverage the "authority" ... http://www.trinityinsight.com/wp/wordpress-2.1.3/wordpress/�/seo/seo-network-examples/� Retailers frequently tell us that the most frustrating aspect of SEO is the lack of control on outcomes. A business can follow all of the golden rules that are set out by best practices and engines alike but still receive random fluctuations within high value keyword targets. The reasoning of these ... http://www.trinityinsight.com/wp/wordpress-2.1.3/wordpress/�/seo/creating-a-network-of-content-within-your-seo-campaign/� For those who are not aware, Yahoo! recently purchased a company called Index Tools.  Index Tools was a not well known, but very viable provider, or web analytic and bid management solutions.  The acquisition though has been extremely quiet as the businesses have not issued any type of release that ... http://www.trinityinsight.com/wp/wordpress-2.1.3/wordpress/�/web-analytics/yahoo-and-index-tools/� So I am a big fan of Google Analytics and Trinity Insight is an authorized Google Analytics Authorized Consultant (GAAC in analytics circles).  Besides offering a great solution at no-cost, Google Analytics made web analytics easy and this was a driver in getting both awareness and usage across mainstream U.S. ... http://www.trinityinsight.com/wp/wordpress-2.1.3/wordpress/�/uncategorized/some-freelow-cost-web-tracking-services-that-are-a-must-see/� Is it me or is that it seems Yahoo and MSN just sit back and watch Google's application development and marketing and then essentially put out their own offering of the product/service in an attempt to get users to use their offering.  Instead of being innovative ... http://www.trinityinsight.com/wp/wordpress-2.1.3/wordpress/�/uncategorized/copycats-abound-in-the-search-business/� In the last 6 months, I have been closely paying attention to the development and maturation of Magento Commerce - the latest and by far greatest open source eCommerce solution. After implementing it on a few development domains here at Trinity, I quickly realized that this solution is head ... http://www.trinityinsight.com/wp/wordpress-2.1.3/wordpress/�/uncategorized/open-source-ecommerce-systems-why-staying-in-house-for-technology-makes-sense/� Its amazing how everyday occurances that happen within interactions in the physical world, can accurately reflect concepts that mimick it in a digital one.  Take for example the concept of providing clear and consistent naming conventions, better described as providing clear visual cues for users to complete tasks and follow a path. So ... http://www.trinityinsight.com/wp/wordpress-2.1.3/wordpress/�/ecommerce-usability/human-psychology-and-consistent-naming-conventions/� Ok, so you probably have absolutely no idea what I am talking about from the title of this post.  Don't worry, hopefully after reading the rest of this, you will gain a better understanding of a new development within affiliate marketing which is going to change the dynamics of search ... http://www.trinityinsight.com/wp/wordpress-2.1.3/wordpress/�/uncategorized/seo-and-affiliate-marketing-links-are-getting-naked/� Search engine optimization is hot among businesses within all sectors.  No matter what industry you may be in, increasing your natural rankings within Google should be somewhat of a focus for your internal marketing manager.  At Trinity, our job is to ensure the quality of our client's search programs, primarily on ... http://www.trinityinsight.com/wp/wordpress-2.1.3/wordpress/�/seo/seo-2007-how-the-landscape-has-changed/�