eCommerce Simplicity

Its amazing how everyday occurances that happen within interactions in the physical world, can accurately reflect concepts that mimick it in a digital one.  Take for example the concept of providing clear and consistent naming conventions, better described as providing clear visual cues for users to complete tasks and follow a path.

So every day, or almost every day, a person arrives at our office looking for the county courthouse that resides in the same building.  And typically, we let the person know that they missed the sign for the courthouse and it was located on the first floor.

Now this physical sign is very visible.  Its just missed by 1 out of every 35 people or so.  But it proves the point that instructions and persuasion has to be clear and VISIBLE.  Make sure to clearly tell your users the pathways to the tasks that they are trying to achieve.