eCommerce Simplicity

Everything online usability, marketing, and measurement from an eCommerce junkie.

Yahoo and Index Tools

For those who are not aware, Yahoo! recently purchased a company called Index Tools.  Index Tools was a not well known, but very viable provider, or web analytic and bid management solutions.  The acquisition though has been extremely quiet as the businesses have not issued any type of release that outlines next steps in terms [...]

Google Analytics V2 Released

So I mentioned that Google Analytics launched V2 earlier today, but what I did not mention is how sweet this application is! Time after time I am blown away by the Engineers at the Plex‘, but this may be their best achievement to date.
Here’s the announcement on the official GA blog: http://analytics.blogspot.com/2007/05/new-version-of-google-analytics.html
At Trinity, a large [...]

Back in the blogging saddle. Been away for a bit. Things are crazy here with new clients and trade show logistics etc. Not sure if you have seen but we just inked a partnership with Google Analytics.
Essentially, Trinity will act as an authorized consultant for clients who are looking for strategic and technical help with [...]

Happy Easter everyone. As I have a few moments here, I thought I would blog a little about path analysis and how it can be such a powerful driver for conversion improvement. For those who are new to the term “path analysis” - essentially is the tracking, monitoring and strategic planning related to the primary [...]

  

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