Client Spotlight - Taylor Gifts
Taylor Gifts is a veteran of the catalog sector and has been providing innovative products to the American consumer for over 50 years. Dropping millions of catalogs every year, the business understands the impact of marketing and the dramatic impact that eCommerce provides to overall profitability.
Trinity Insight and Taylor Gifts became business partners for one goal. To better the user experience for Taylor Gift customers so that brand loyalty and customer understanding can be maximized.
Working with Taylor Gifts, Trinity has focused on web analytics to unlock the secrets of how the Taylor Gifts business is performing online. Analytics showed pockets of opportunity, especially within the checkout process, and Trinity is set to work with Taylor Gifts in conducting multivariate testing to optimize the process.
Many other strategic projects are in the works, including a site search upgrade and customer reviews implementation. Trinity and Taylor Gifts look forward to a long relationship and a jointed effort in taking the business to the next level.
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