As the web has evolved, so has the factors for which search algorithms rank pages.

With the emergence of Facebook and Twitter over the last three years, the Internet has been supplemented with the social web.

The social web is an inter-connection of human connections and the sharing of communications. Rest assured, they are somewhere online discussing your marketplace in a social destination.

Seeing this as a mechanism to increase the relevancy of their algorithms, search engines have factored these types of user interactions as signals of web-page quality.

Brand mentions, likes, comments, tweets and re-tweets now all factor into search algorithms and should factor into your overall SEO strategy.

This evolution gives marketers tremendous opportunity to leverage social media as a lever to gain brand recognition but also increase search rankings.

Contact Trinity Insight to learn more about our social media and how we leverage social signals within our SEO services.