Make your site decisions based on data, not on executive gut feelings.
Too many marketing and creative directors are "guessing" to what drives their conversion improvements. If your eCommerce business is not taking a scientific approach to learning what works on your site, you are likely paying higher acquisition costs than necessary and leaving incremental sales on the table.
Multivariate testing from Trinity Insight will help you better understand which website variables most impact your sales performance. We make both the implementation and management of the solution headache free and work directly with you and your team to craft an ongoing testing strategy.
Our multivariate testing systems will have no impact to your search engine ranking and search spiders will not be aware that a test is even ongoing so your SEO placements stay constant. All test components are served at the browser level only and are installed without any significant help from your IT department.
In order to be able to critically evaluate the performance of any marketing effort, you must be testing. Trinity can help you refine your website creatives and test your site components, including the following:
- Landing Pages
- Page Layouts
- Messaging and Headlines
- Cart and Checkout Variables
Our reporting makes the data simple to understand and allows comparison into key core metrics. Using Trinity to conduct your testing and creative development processes is like having an in-house website analyst and designer at a fraction of the cost.
Learn more about when to conduct a multivariate test, understand what site elements work best within multivariate testing, and how Trinity conducts a multivariate test.
When to test
If you are wondering if you should be conducting multivariate testing on your website, then you probably should be.
More than any other effort to optimize your site metrics, multivariate testing will increase the effectiveness of your marketing messages, calls to action, and drive higher levels of response within prospects and customers alike.
No matter if your goals are increased product revenue for an eCommerce retailer, increased engagement for a services business or content publisher, or more qualified online prospects for lead generation, multivariate testing with Trinity Insight will help your online business become more profitable online.
Multivariate testing is a fundamental component within any online marketing or eCommerce strategy. Because user attention on the web is fleeting and the opportunity to make a favorable impression is limited, it is paramount that you optimize your website with varied forms of content.
What things to test
So you are ready to take the testing plunge. You have executive buy-in, your team is excited, and you are ready to incorporate multivariate testing within your online business.
Now comes the fun, albeit challenging, aspect of multivariate testing – the process of identifying pages on the website to be tested and conceptualizing the testing variations that will help you reach your online goals.
Trinity Insight analysts work with your stakeholders to execute this process. By incorporating multivariate testing best practices into our methodologies, Trinity Insight is able to effectively launch a testing program with little or no help from your corporate IT department.
As a first step, our analysts first identify high value areas of the site through a detailed review of your web analytics data. This process helps you and your team gain intelligence into the most important pages of the site and how these pages are currently performing.
At this step, Trinity analysts will recommend an initial sub-set of pages and variables for testing. We develop a testing strategy for either a 3 or 6 month duration and provide this documentation to our clients prior to launch of a multivariate testing engagement.
This strategy documentation outlines the core metrics we are looking to optimize (ex. conversion rate), the pages for which we will be testing (ex. furniture category page), the page elements that are being tested (ex. primary promotional spot), and the variables that will be tested (ex. Free Shipping promo/$100.00 off all leather sofas/Free stain protection with all sofas).
No matter if you are an eCommerce store looking to be more sophisticated with your merchandising or a lead generation enterprise looking to extract more value from your visitors, multivariate testing with Trinity Insight will help your business excel online.
Example of items to test
How it works
The testing plan is ready. Now it's time to start executing the creative and technology components that define a multivariate testing project.
Trinity Insight manages all of these efforts for you. Our designers provide the marketing and promotional spots that serve as the testing variations. Trinity designers are talented eCommerce veterans that create user experiences that engage and build your brand.
Our technology and marketing analysts handle all of the complex multivariate testing tasks, from page tagging, interface review, and reporting. We follow the test results from start to finish and provide you with the intelligence and recommendations that the test provides.
Simply put, there is no better way to maximize the effectiveness of your website or eCommerce store.
Trinity has done a great job at helping us understand the dynamics of our traffic and increasing our conversion rate. They have led us through the planning and implementation of multivariate and ab tests and have helped strategize and execute our email marketing campaigns. I would definitely recommend Trinity to any retailer looking to drive incremental sales.
Bill Garnsey | eCommerce Director | The Ansel Adams Gallery