Conversion Optimization - Sources & Search Phrase Targeting
Better meet user goals through online personalization.
Your website visitors come from numerous outlets, both within and out of your control. Some visitors come direct by typing your web address in their browser, some come via Facebook or other social media channels, and many come from search - both in branded and non-branded phrases.
Where these users are coming from determines the level of familiarity and comfort with your brand. When a user comes directly, they know and likely understand the value of your products and services. For users that come via popular search phrases that do not include your brand, these visitors need to be communicated with in a different way, a way that builds trust and credibility.
Our conversion rate platform allows your business to create zones of content that change based upon these variables. By tailoring your content to these customer segments, your business will have more engaged customers and drive higher levels of conversion.
Learn more about our eCommerce optimization services and contact us below to speak to a Trinity representative.