Conversion Optimization - Frequency Targeting
Optimize new and returning visitor segments
Returning and new visitors have different levels of knowledge of your brand and different expectations in your website. Trinity Insight’s conversion platform allows your website to communicate with different customer segments with unique content so you maximize conversion rate opportunities.
Consider the following scenario examples:
Offering new users a initial visit coupon code
Within an eCommerce business, offer a first time customer a promotion or offer to drive initial purchasing
Render different landing pages to all new visitors
Because sign-up landing pages are different than standard pages, let the status of your user dictate page layouts
Reward returning purchasers
Speak to returning customers with “welcome back” deals and incentives
By tailoring content based upon user frequency, your website will improve conversion rates through the delivery of more relevant content. Contact Trinity below to learn more about how conversion rate and eCommerce optimization can work within your website.
Last Updated on Wednesday, 08 December 2010 02:43