Leaders in eCommerce & Internet Optimization
Small Changes Put Money in the Bank for Pinnacle
About Pinnacle Promotions
Pinnacle Promotions was started by two brothers in 1994. Through dedication to technology and customer service the business has grown into an industry powerhouse. They serve the individual purchaser through their online division, offering new and unique ideas from a trusted company. Larger companies are well served by the Program Services Department which helps companies manage their brands, handle their online stores, and deal with the complicated issues facing large corporate purchasers.
The original product page format looked like this:
In a 30-day period, the micro-conversion rate of visitors transitioning from a product page to the customize page was 1.04%. Trinity Insight felt that by making some changes to the product page, we could improve the number of people customizing products for purchase. We made the following adjustments to the product page:
You can see the changes in the redesigned product page:
Both product page designs were tested. Over a one week period, tests were run to compare the number of people clicking on the “order now” button on the original product page design with the people clicking on the “customize now” button on the redesigned page. The results were:
For a site with 100,000 visitors to the product page in a month, this increases the number of visitors to the customize page from 1000 to 2500 each month. That is money in the bank.
|Last Updated on Thursday, 10 May 2012 17:08|