Case Studies

 


www.smileycookie.com		 A/B/n Split Test Case Study
SmileyCookie.com Identifies Brand Messaging Opportunities
The challenge was to evaluate the opportunity that brand value messaging, placed within an existing header location, presented and determine if speaking to any particular value proposition would resonate with the site's customers.
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www.sstack.com		 Changes to Cart Page Yield Progression Increase
SSTACK.COM Realizes 3.5% Gain from Cart to Checkout
 The goal was to increase the micro conversion rate for visitors going from cart to checkout. Trinity Insight recommended some changes to the cart page to make the customer experience more user-friendly.
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www.pinnaclepromotions.com		 Small Changes Put Money in the Bank for Pinnacle Promotions
Product Page Redesign Produces Big Gains
Pinnacle wanted to increase the micro-conversion rate for customers moving from the product page to the customize page. Trinity Insight tested changes to the product page that generated big gains for Pinnacle.
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