Multivariate Testing

Its time to make your site decisions based on data

To many marketing and creative directors are "guessing" to what drives their conversion improvements. If your eCommerce business is not taking a scientific approach to learning what works on your site, you are likely paying higher acquisition costs than necessary and leaving incremental sales on the table.

Multivariate testing from Trinity Insight will help you better understand which website variables most impact your sales performance. We make both the implementation and management of the solution headache free and work directly with you and your team to craft an ongoing testing strategy.

We utilize the reliable website optimizer testing platform that provided by Google. This system will have no impact to your search engine ranking and search spiders are not aware that a test is even ongoing. All test components are served at the browser level only and are installed without any significant help from your IT department.

If you are trying to get someone to take an action on your site, you must be testing. Trinity can help you refine your creatives and test the following components and more:

Landing Pages
Promotions
Page Layouts
Messaging and Headlines
Cart and Checkout Variables

Our reporting makes the data simple to understand and allows comparison into key core metrics. Using Trinity to conduct your testing and creative development processes is like having an in-house website analyst and designer at a fraction of the cost.

To speak to us about how our multivariate testing solutions can help your online retail business, please contact us today.