Conversion is a science. The ability to test new promotions/creative is crucial to continuously improving eCommerce performance metrics. By combining the knowledge from multivariate testing with the research findings of usability testing, an eCommerce business can dramatically impact overall eCommerce performance.

Trinity Insight provides you with the resources and technologies so that both multivariate and usability testing is executed quickly and with no headaches.

Multivariate Testing

Multivariate testing is the most effective way to truly understand what turns browsers into buyers. More sophisticated than the traditional A/B test, multivariate testing allows retailers to assess numerous page variables at once and provides clear cut data to which approaches worked and did not work. Click here to learn more about our multivariate testing solutions.

Usability Testing

Usability testing observes online shopping tendencies within a live/moderated environment. Our analysts conduct all functions of the test, including recruitment, and provide detailed information into consumer tendencies and perspectives. Click here to learn more about Trinity's usability testing services.

To speak to us about how our testing solutions can help your online retail business, please contact us today.