Hot off the press, Trinity Insight publishes innovative eCommerce playbook and provides to attendees at SMX New York.

Trinity Insight has created new strategic research to help businesses in planning online initiatives. 

Titled "Trinity Insight's eCommerce Playbook - 8 plays to take your eCommerce business to the next level", the mini-book provides content that outlines innovative ways for retailers to increase traffic, optimize conversion rates, and lower costs.

The 8 plays that are outlined within the playbook are:

• Sweeping high bounce rate pages
• Re-engineering your transaction funnel
• Syndicating new content
• Embracing social media
• PPC testing and analysis
• Proactive cart abandonment solutions
• Presenting content based upon user parameters
• Exploring Ajax and Flash within merchandising

 

The print versions of the playbook were provided to all visitors at the Search Marketing Expo (SMX) conference in New York.  The document can also be found online here.