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The killer app has arrived…
So not sure if you have tried it yet, but I must say that the new Netflix technology that allows the integration of a user playlist/movie queue with your Xbox live, for live home streaming, is one of the best recent achievements that I can think of within the Internet business world.
Seriously, how cool is this? At work I can go through Netflix’s offerings for “Instant” choices and coordinate content to be rendered through my Xbox Live account (which in most times is already owned) and streamed at my leisure. The content comes through crystal clear and there are a plethora of HD titles to choose from.
Netflix does two things here to really stand out. One, they offer a HUGE selection of movies and TV shows for people to choose from. Doing that, and doing it at no cost, was a great way to help the consumer in an economic downturn, and will ultimately build increased loyalty from their customers.
Also they made it EASY. So easy. This is something that a non-techie person can do fairly easily. Like the 40 something Mom with the 10 year old son who already has an Xbox live account.
Kudos to Netflix for their great application. What a great and innovatove partnership with Microsoft. Going back and seeing season 1 and season 2 of The Office is going to be a good time…
Tags: eCommerce Usability, Uncategorized
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