So if you haven’t heard the news, Google has presented within Google Labs the new technology of crawling and indexing audio.   Referenced as “Indexing Audio” by Google, this is a major development in the maturation of search engine optimization and provides a great opportunity for companies to distribute video content for added inclusion of search results.

Similar to text indexing, I imagine Google has created an audio detector algorithm that decodes speech and ultimately will decipher the text of the audio, to isolate what it is being verbally conveyed.  

Within YouTube currently, the site’s indexing technology relies on user-populated tags, titles, and description text to appropriately serve a video to match a search query.  Audio Indexing is a major advancement because now long-tail mentions of phrases within the video will match Google.com searches – ultimately leading to even more of an impact within Universal Search results.

Interesting development.  Reiterates the need to incorporate video production and syndication within your online marketing strategies.

Tags: SEO