I was in heavy notebook shopping mode this afternoon. as Ive been sick of my heavy Toshiba dragging me down at every airport and tradeshow. I was in full research mode looking for the lightest laptop I could get with enough power to run my vital apps.

In doing so, I went to many web properties. I entered ” light laptop” numerous times. Now, when I went to Circuit City (directly, not through an ad), I was provided a enticing “promo” in the homepage of the primary real estate of the site for a notebook computer.

Almost automatically, I clicked the spot and was being merchanised to on the sub-category level. Data shows that once a user has progressed to this point in an eCommerce transaction, chances of conversion dramatically increase.

The question is – did Circuit City have some type of tracking software set in place and a program with other web entities so to present RELEVANT CONTENT AND PROMOTIONS to my needs at that current time? If they did, it worked and I was fully engaged in the user experience.

This is what I feel is the next big thing in eCommerce, not flash based merchandising designs which seem to be the hot thing at eCom trade shows.

My opinion, in this instance it was completely random. Circuit City did not have the processes in place to have their site present so intelligently. But you can replicate this type of targeting on our internal site and create a much more engaging experience for your visitors and customers with current technology available today.


Tags: eCommerce Usability, Multivariate Testing