The End of Organic Keyword Data in Google Analytics

By Yevgeniy Levich

As several sources are reporting today, it appears that the era of Google Secure Search for everyone is upon us. Google seems to have quietly rolled out a broad spectrum update that encrypts all search data earlier today. You can test this for yourself by navigating to the Google homepage or running a search from […]

Testing for eCommerce | Part 2 – Quantifying Opportunities

By Craig Ferson

In part one of this series, we covered strategies and techniques to identify areas of your site that are prime for testing and optimization.  In this post, we’re taking it a step further to quantify these opportunities.  This allows you to estimate the return gained from improving specific metrics in the relevant progression points that […]

The Multi-Armed Bandit on the Horizon

By Karolis Dzeja

A/B testing and multivariate testing are becoming standard practices these days. But there is another form of testing that lies on the horizon called multi-armed bandit. The idea itself isn’t new, in fact it’s so mathematically complex and interesting that during World War II, Allied scientists proposed dropping the problem over Germany to occupy German […]

Testing for eCommerce | Part 1 – Identifying Opportunities

By Craig Ferson

Before you can begin the testing process you must first identify pain points or areas of opportunity.  This essentially comes down to three critical steps:  providing clean data, translating that data into valuable insights, and analyzing the data for opportunities.   1. Start with Clean Data The first step towards identifying opportunities in your site […]