Web Analytics can be an amazing technology, but also a highly under-utilized one. Complex deployments and integrations frequently leave business users befuddled. Without dedicated staff to analyze, analytics packages more often than not collect dust.
This brief is focused on outlining the 7 most important web metrics to monitor within your eCommerce business and what to [...]
Being in the SEO space, I must admit that one of the most trying things to deal with is the ever changing order of search results. More so than in years past, on highly competitive terms, we see daily and sometimes hourly fluctuations of the SERP’s and the positioning of businesses within the Google results.
Clients [...]
So last week at the SMX advanced conference, it was revealed by Google engineer Matt Cutts, that the no follow attribute that is leveraged by numerous SEO’s, does not provide the ability to sculpt page rank as it did in the past.
For those who are not familiar with the no follow attribute, it is is [...]
17 Mar
Posted by admin as Uncategorized, eCommerce Usability
Even with the increase of bandwith that is made available with new cable and internet providers, I still frequently experience high load times for eCommerce businesses and Content Management Systems. You would think that the extra bandwith would start a downward trend in terms of load times, but it seems to not be the case.
The [...]
So not sure if you have tried it yet, but I must say that the new Netflix technology that allows the integration of a user playlist/movie queue with your Xbox live, for live home streaming, is one of the best recent achievements that I can think of within the Internet business world.
Seriously, how cool is [...]
Later in January, Trinity will be attending the Internet Retailer web design conference that is taking place in Miami. The focus of the show is to present varied opinions and examples to how a user interface can be presented within an online retail environment.
As part of the show, I am providing free consultations for paid [...]
15 Aug
Posted by admin as Uncategorized
So I am a big fan of Google Analytics and Trinity Insight is an authorized Google Analytics Authorized Consultant (GAAC in analytics circles). Besides offering a great solution at no-cost, Google Analytics made web analytics easy and this was a driver in getting both awareness and usage across mainstream U.S. businesses for web analytics.
The key [...]
Is it me or is that it seems Yahoo and MSN just sit back and watch Google’s application development and marketing and then essentially put out their own offering of the product/service in an attempt to get users to use their offering. Instead of being innovative towards their webmaster tools and [...]
29 Mar
Posted by admin as Uncategorized
In the last 6 months, I have been closely paying attention to the development and maturation of Magento Commerce – the latest and by far greatest open source eCommerce solution. After implementing it on a few development domains here at Trinity, I quickly realized that this solution is head and shoulders above OS Commerce [...]
Ok, so you probably have absolutely no idea what I am talking about from the title of this post. Don’t worry, hopefully after reading the rest of this, you will gain a better understanding of a new development within affiliate marketing which is going to change the dynamics of search engine optimization.
First, lets look back [...]
Many of Trinity’s clients are new to the notion of tracking web analytics and are unfamiliar with how analytics can help the overall growth of their business. In working with clients, many times we are in the position of recommending and implementing a web analytics solution that is going to meet their needs. We always [...]
Its been a crazy last month. Catching up with old friends and making new ones is always a good time and this year’s Shop.org first look and Etail West was no exception.
It seems like the new “hot” thing in Ecom these days is flash and flex technology to provide a seamless experience for the shopper [...]
I admit that I am getting a little sick of writing about Google on this blog but I must say that the latest development out of Mountain View is going to completely change the Internet and search advertising.
For those who dont know, Google has launched a free service called “Google Wireless” within San Diego. Essentially [...]
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