Posted by admin as SEO
Within any marketing effort, a certain sub-set of pages will be identified as the “targets” for optimization. These pages are typically the ones with the most content when compared to the rest of the site, are highly focused and keyword rich, and have some sort of stable ranking. These pages are almost like the “hub” [...]
Posted by admin as Multi-Channel, SEO
One of the most neglected aspects of all on-page search engine optimization is the integration and usage of XML site maps. An XML site map allows a website to be better represented in the eyes of a search engine, and provides an automated file that resides on a server. This file tells a search engine [...]
Posted by admin as SEO
So if you haven’t heard the news, Google has presented within Google Labs the new technology of crawling and indexing audio. Referenced as “Indexing Audio” by Google, this is a major development in the maturation of search engine optimization and provides a great opportunity for companies to distribute video content for added inclusion of [...]
So I just stumbled upon this in my online marketing reads for the day. Here’s an interesting tool that allows you to compare Google results of 2001 to results of today. As it relates to SEO, not really much insight that is derived from the tool. Potentially, a user can identify sites that were #1 [...]
Posted by admin as SEO
So I have gotten some feedback from people asking for examples of SEO networks created in social “sharing” type sites. I have included some examples for you to observe, all targeting themes in the wedding related category. Check out some of these site to see how you can leverage the “authority” of these social media [...]
Posted by admin as SEO
Retailers frequently tell us that the most frustrating aspect of SEO is the lack of control on outcomes. A business can follow all of the golden rules that are set out by best practices and engines alike but still receive random fluctuations within high value keyword targets. The reasoning of these fluctuations are algorithm “shifts” [...]
Posted by admin as SEO
Search engine optimization is hot among businesses within all sectors. No matter what industry you may be in, increasing your natural rankings within Google should be somewhat of a focus for your internal marketing manager. At Trinity, our job is to ensure the quality of our client’s search programs, primarily on the natural side of the [...]
Posted by admin as SEO
“What can we do to get our PageRank higher”? These words are said to me at least once a week from clients, partners, and friends alike. Google, by applying a measurable ranking to a webpage and by making it visual to anyone with a Google toolbar, has created an environment in which search optimization projects are [...]
Posted by admin as SEO
Migrating a blog from the new version of Blogger is not easy. In an effort to test out alternative tactics for link building/SEO tactics, Trinity has migrated to this new blog which is run on the word press platform. Needless to say it wasnt easy. Hunting for WP plugins to handle the new Blogger version was [...]
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