Tag management gaining eCommerce penetration

By Craig Smith

Momentum is finally building in the tag management space.  At an accelerated adoption rate, we are receiving requests to consolidate code snippets and simplify campaign management utilizing Google Tag Manager.   In our retail conversations, we are noticing that digital executives are better understanding the benefits of having marketing tags in one central web console […]

Going back in time…with the Google Time Machine

By Craig Smith

So I just stumbled upon this in my online marketing reads for the day.  Here’s an interesting tool that allows you to compare Google results of 2001 to results of today. As it relates to SEO, not really much insight that is derived from the tool.  Potentially, a user can identify sites that were #1 […]

Strip out the brand!

By Craig Smith

PPC advertising can be an effective medium to drive sales – Other times, it can be an absolute albatross around your marketing campaigns due to its unpredictability and ROI spikes. What really drives me nuts however about PPC isnt the medium, but rather, the fly by night PPC only agencies that manage mult-million dollar paid […]