eCommerce Simplicity

Everything online usability, marketing, and measurement from an eCommerce junkie.

So I just stumbled upon this in my online marketing reads for the day.  Here’s an interesting tool that allows you to compare Google results of 2001 to results of today.
As it relates to SEO, not really much insight that is derived from the tool.  Potentially, a user can identify sites that were #1 then [...]

Strip out the brand!

PPC advertising can be an effective medium to drive sales – Other times, it can be an absolute albatross around your marketing campaigns due to its unpredictability and ROI spikes. What really drives me nuts however about PPC isnt the medium, but rather, the fly by night PPC only agencies that manage mult-million dollar paid [...]