eCommerce Simplicity

Everything online usability, marketing, and measurement from an eCommerce junkie.

So last week, Trinity Insight was visiting Google at their Mountanview headquarters for the yearly summit that takes place with authorized partners within the analytics and optimizer products.
Always a great time full of learning, including progressive discussions into how businesses can maximize their web properties through conversion optimization.
While there, we got a glimpse of some [...]

In a previous post, I discussed the new Google Analytics and how this version has placed a greater emphasis on path analysis.  For those who may be new to the topic, path analysis is the practice of reviewing website behavior relating to browsing tendencies, in an effort to better understand the effectiveness of copy, content, [...]

I was in heavy notebook shopping mode this afternoon. as Ive been sick of my heavy Toshiba dragging me down at every airport and tradeshow. I was in full research mode looking for the lightest laptop I could get with enough power to run my vital apps.
In doing so, I went to many web properties. [...]