Can Augmented Reality Drive Engagement (and Conversion)?

By John Nicholson

While engagement and conversion are two completely separate entities, there’s no doubt one informs the other. And with the advent of mobile marketing and the sharp rise in smartphone conversion (and addiction), brands are coming up with creative ways to keep consumers interested on-the-go and, ideally, make them buy. For brands choosing  to pursue these augmented […]

After Curbside Service Boosts Online Sales, Sears Introduces Product Returns From the Comfort of Your Car

By Missy Steinberg

In acknowledgement of the millions of turtleneck sweaters –  tags still intact – that clutter closets across the country, Sears has made returning and exchanging unwanted items a less time-consuming  and physically laborious process with new additions to their Shop Your Way curbside service. Accessible through Sears.com and the Shop Your Way app, the feature’s […]

Retailers Hope To Use Beacons To Boost Sales

By Jason Bauman

  Jnxyz Beacons are inexpensive, often battery operated devices that can push content to a customer’s mobile phone using Bluetooth.  Since cellular and GPS strength are often spotty in buildings, a beacon is an excellent way to provide locally relevant advertisements during a typical shopping experience. Maximizing Per-Customer Revenue eMarketer, an analytic company that tracks eCommerce […]

2014 Mobile Sales Up 79.9% for eCommerce Leaders, Nearly Half From Apps

By Missy Steinberg

Want to drastically boost conversion rates and online sales? How about an 80%-in-12-months kind of boost? Internet Retailer’s 2015 Mobile 500 report shows the answer’s all about the app. The annual survey projects that mobile commerce revenue is expected to hit $83.78 billion by year’s end – up 79.9% from 2013 – and nearly half […]

Finding Technologies For The Future Of Retail

By Jason Bauman

In a report release September 3rd, Forrester Research highlighted five emerging technologies that retail stores should look at adopting.  In today’s shifting sales landscape, new technology can give an early adopter an edge over their competitors. Proximity Using sensors, a retail store could track how customers move throughout the store.  If a customer spends time […]

DollarDays Rolls Out Accessible & Successful Site Redesign

By Jessica Herbine

Though the revamp was long overdue, overstock and closeout wholesale biz DollarDays recently launched a new site design and improved mobile accessibility to incredulous results. After re-evaluating technology and marketing vendors not disclosed, DollarDays executed a site overhaul with emphasis on user experience and customer satisfaction. Tailoring to the consumers’ wants and needs always tends to […]