Mobile Becomes the Major Player in Internet Advertising

By Jessica Herbine

You can tell a lot about consumer trends by the way in which businesses spend their marketing dollars trying to reach them. From campaigns that address hot button issues to adapting new technologies like the simple and clean QR code, advertisers leave a paper trail detailing consumers’ latest infatuations and progressing interests. If the Interactive […]

Tablet Shoppers use Mobile for Research, Purchase In-Store

By Jessica Herbine

Although tablet sales will see only an 11% increase in year-over-year growth in 2014, retailers can still bank on 229 million tablet devices being sold worldwide this year. And according to a new study from Chadwick Martin Bailey, if those brick and mortar stores offering tablets aren’t yet catering to mobile shoppers, they’d better start. The market […]

Google Is Prioritizing Mobile, Are You?

By Jason Bauman

Yesterday, Google announced the release of Android 5.0, which they call Lollipop.  While the mobile operating system brings a wealth of new features to the platform, it also marks the first major rollout of Google’s new design language. First unveiled at the search giant’s developer conference, “material design” is their solution to the evolving internet […]

Wearables & Retail Strategy: The Next Big Thing?

By Jason Bauman

At the recent Apple event, Tim Cook unveiled the Apple Watch, making the Cupertino giant the latest in a growing list of companies investing heavily in wearable computing.  Wearables are “smart” devices that collect or display data without forcing the user to pull out their cellphones. Google Glass, Android Wear, and now Apple Watch hope to push […]

Target Rolls Out New Mobile Applications For The Holidays

By Jason Bauman

In an effort to capture additional holiday sales, Target updated their existing mobile applications and launched a standalone companion app for their pharmacy.  The retail giant hopes to continue it’s mobile growth, particularly among Millennials. Jason Goldberger, the senior VP of Target.com said that nearly 2/3 of existing traffic comes from their mobile platforms, and that number […]

Can Augmented Reality Drive Engagement (and Conversion)?

By John Nicholson

While engagement and conversion are two completely separate entities, there’s no doubt one informs the other. And with the advent of mobile marketing and the sharp rise in smartphone conversion (and addiction), brands are coming up with creative ways to keep consumers interested on-the-go and, ideally, make them buy. For brands choosing  to pursue these augmented […]