2014 Mobile Sales Up 79.9% for eCommerce Leaders, Nearly Half From Apps

By Missy Steinberg

Want to drastically boost conversion rates and online sales? How about an 80%-in-12-months kind of boost? Internet Retailer’s 2015 Mobile 500 report shows the answer’s all about the app. The annual survey projects that mobile commerce revenue is expected to hit $83.78 billion by year’s end – up 79.9% from 2013 – and nearly half […]

Finding Technologies For The Future Of Retail

By Jason Bauman

In a report release September 3rd, Forrester Research highlighted five emerging technologies that retail stores should look at adopting.  In today’s shifting sales landscape, new technology can give an early adopter an edge over their competitors. Proximity Using sensors, a retail store could track how customers move throughout the store.  If a customer spends time […]

DollarDays Rolls Out Accessible & Successful Site Redesign

By Jessica Herbine

Though the revamp was long overdue, overstock and closeout wholesale biz DollarDays recently launched a new site design and improved mobile accessibility to incredulous results. After re-evaluating technology and marketing vendors not disclosed, DollarDays executed a site overhaul with emphasis on user experience and customer satisfaction. Tailoring to the consumers’ wants and needs always tends to […]

Push Notifications: An Untapped Mobile Resource

By Jessica Herbine

There are rules and warnings about over-sharing branded content on your company’s social media accounts. Posting too frequently tends to get on followers’ nerves, and doing so will often drive customers away rather than entice them to engage with your business. However, if that same customer has opted to download your mobile app, the routine sharing […]

Staples Campaign Connects Search with In-Store Purchases

By Jessica Herbine

Only seriously adapting to the mobile game in 2012, Staples Canada spent three months tracking the online and offline results of a digital coupon campaign that had an outstanding effect on the chain’s ROI. Using the digital coupon and promotions platform RevTrax, Staples offered consumers $10 off orders of $30 or more at its Copy […]

Corporations Use Geofencing to Personalize Shopping Experience

By Jason Reschka

With the continued popularity of mobile usage, corporations are discovering different ways to appeal to multi-channel advertising.  Companies needed to figure out a way where they could reach out to customers when it was most convenient and relevant to them.  This is where ‘geofencing’ comes in. In the article “RetailMeNot deploys geofencing at 180 colleges […]