Push Notifications: An Untapped Mobile Resource

By Jessica Herbine

There are rules and warnings about over-sharing branded content on your company’s social media accounts. Posting too frequently tends to get on followers’ nerves, and doing so will often drive customers away rather than entice them to engage with your business. However, if that same customer has opted to download your mobile app, the routine sharing […]

Staples Campaign Connects Search with In-Store Purchases

By Jessica Herbine

Only seriously adapting to the mobile game in 2012, Staples Canada spent three months tracking the online and offline results of a digital coupon campaign that had an outstanding effect on the chain’s ROI. Using the digital coupon and promotions platform RevTrax, Staples offered consumers $10 off orders of $30 or more at its Copy […]

Corporations Use Geofencing to Personalize Shopping Experience

By Jason Reschka

With the continued popularity of mobile usage, corporations are discovering different ways to appeal to multi-channel advertising.  Companies needed to figure out a way where they could reach out to customers when it was most convenient and relevant to them.  This is where ‘geofencing’ comes in. In the article “RetailMeNot deploys geofencing at 180 colleges […]

3 Reasons Your Mobile Conversions are Low

By Jessica Herbine

Unless you’ve got an incredible secret method kept under wraps, chances are good that your mobile retail site’s conversion rate is much lower than that of your desktop and tablet. According to Mobify, you’re in the majority if your mobile store experiences a conversion rate that’s less than 1%! Compare that to the industry standard of 2% for […]

Email Marketing Staying Power

By Joel Rosen

In a new study released by Gigaom, it was found that 86% of marketers still use email marketing regularly. This same June 2014 Q2 research showed that email marketing helps with customer retention significantly more than any other channel. In fact, 56% of those surveyed said that email marketing has helped them achieve their customer […]

Clothing Brand Carter’s Shows the Momentousness of International eCommerce

By Joel Rosen

Carter’s Inc. reported in their quarterly report that over 40% of total eCommerce sales are from international shoppers, with the majority residing in Brazil and China. CEO Michael Casaey went on to say that last quarter, Q2, online demand has almost tripled in China.  Carter’s now fills orders to nearly 80 countries worldwide. As marketers, […]