Tag management gaining eCommerce penetration

By Craig Smith

Momentum is finally building in the tag management space.  At an accelerated adoption rate, we are receiving requests to consolidate code snippets and simplify campaign management utilizing Google Tag Manager.   In our retail conversations, we are noticing that digital executives are better understanding the benefits of having marketing tags in one central web console […]

Can deploying a non-mobile website negatively impact your organic rankings?

By Craig Smith

On June 11th, Google announced through a blogpost on webmaster central that they will, in the near future, be rolling out a ranking update within their algorithm that will be directed towards reducing the rankings of websites that are not built with mobile optimized designs. If your site does not have a mobile sub-domain or a […]

The China eCommerce boom

By Craig Smith

Is your eCommerce business multi-national? If it isn’t, you may want to reconsider your options for utilizing new markets to establish an eCommerce revenue stream. Numerous countries are growing at a stronger rate than the U.S. – which is no surprise considering our early adoption patterns. Brazil is one area to look at. Forrester reports […]

eCommerce Geographic Targeting – Use location to drive conversion

By Craig Smith

As your eCommerce business reaches scale and your physical store operations reach levels of greater than 50 locations, the need to integrate geographical targeting solutions becomes more important to maximizing your multi-channel retail sales. You can probably decipher what these solutions achieve, but, in a nutshell, geographic targeting allows a website to render dynamic content […]