So each and every day we evaluate eCommerce websites at Trinity.  As part of our initial processes, we discuss with potential clients the opportunities that exist relating to usability, UX, and search.  In conducting the conversations, and discussing with retailers the technologies that are being embraced by their organizations, I am extremely surprised that the [...]

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Even with the increase of bandwith that is made available with new cable and internet providers, I still frequently experience high load times for eCommerce businesses and Content Management Systems.  You would think that the extra bandwith would start a downward trend in terms of load times, but it seems to not be the case.
The [...]

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Today I felt like I was in 2000.  As I navigated the web looking for a solution to a current need, I came across a website that was just technically unable to do what I wanted it to do.
Even though I was a member, and had previously interacted with the site many times before including [...]

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So not sure if you have tried it yet, but I must say that the new Netflix technology that allows the integration of a  user playlist/movie queue with your Xbox live, for live home streaming, is one of the best recent achievements that I can think of within the Internet business world.
Seriously, how cool is [...]

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Its amazing how everyday occurances that happen within interactions in the physical world, can accurately reflect concepts that mimick it in a digital one.  Take for example the concept of providing clear and consistent naming conventions, better described as providing clear visual cues for users to complete tasks and follow a path.
So every day, or almost every [...]

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In a previous post, I discussed the new Google Analytics and how this version has placed a greater emphasis on path analysis.  For those who may be new to the topic, path analysis is the practice of reviewing website behavior relating to browsing tendencies, in an effort to better understand the effectiveness of copy, content, [...]

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Was doing a random spin around some of the eCommerce giants when I noticed the unique layout of Zappos.com’s homepage. Zappos has broken new ground before with there “all the time” free shipping and free returns, but now they were attempting new approaches with eCommerce web usability that I found very interesting.
The most obvious was [...]

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I was in heavy notebook shopping mode this afternoon. as Ive been sick of my heavy Toshiba dragging me down at every airport and tradeshow. I was in full research mode looking for the lightest laptop I could get with enough power to run my vital apps.
In doing so, I went to many web properties. [...]

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Happy Easter everyone. As I have a few moments here, I thought I would blog a little about path analysis and how it can be such a powerful driver for conversion improvement. For those who are new to the term “path analysis” – essentially is the tracking, monitoring and strategic planning related to the primary [...]

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I was recently asked by thestreet.com to provide my perspectives into the new Google Checkout Service.
After taking a look at a variety of different eCommerce sites that had Google checkout, it seems to be be a seamless integration within an existing platform infrastructure and provides a clean and user friendly transactional experience.
Google’s main effort here [...]

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In my conversations with online retailers, I frequently get asked about web copy and my perspectives into selling site visitors.
I think in most scenarios, the depth of web copy correlates to the “selling variables” of the product. To effectively sell online you must sell to a vistor’s “head” and “heart”. By outlining emotional benefits such [...]

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