TI Quick Hits

By Craig Smith

How holiday shopping shipping dates affect consumers Shipping deadlines can be a blessing or a curse to retailers and their operational stress.  Read Shop.org’s perspectives into how these dates affect the retail and eCommerce equation. http://blog.shop.org/2013/12/18/the-state-of-holiday-shipping-deadlines/   Video Ad views have doubled in 2013 Users are becoming more inclined to watch ads within videos, making […]

TI Quick Hits – 12/11/13

By Craig Smith

Google debuts Google Plus Ads Google is now using its social network for revenue.  Instead of integrating ads within its stream content, the network is allowing brands to re-purpose created content within the Google network  to gain market exposure. http://searchengineland.com/google-debuts-post-ads-lets-brands-turn-google-content-into-ads-on-gdn-179401   Social activities trump all else on desktop and phones A new study shows the […]

TI Quick Hits – December 5th

By Craig Smith

Webmaster Tools enhances crawl diagnostic capabilities Within Google webmaster tools, users will now be able to segment crawling errors specific to smartphones.  This will provide webmasters with an additional layer of intelligence when diagnosing existing spider traps and dead zones within a mobile site. http://searchengineland.com/google-webmaster-tools-adds-smartphone-specific-crawl-errors-178867   Interesting data comparing November to December YOY in online […]

TI Quick Hits – December 4th

By Craig Smith

Enhancements add to the research value of Google Trends Google trends provides great data to see fluctuations within a topical category but had certain semantic limitations.  New capabilities enhance data and intelligence for related queries. http://searchengineland.com/google-trends-topic-reports-updated-to-deliver-more-accurate-results-offer-search-term-predictions-178782   Google lead engineer gives details into algorithm changes and webmaster reactions A google engineer provides a public response […]

TI quick hits – December 3rd

By Craig Smith

Cyber Monday exceeds expectations 30% of shoppers bought on a smartphone on Cyber Monday.  Amazon experiences 40%+ growth in total online sales and Ebay surpasses 30%. Watch the interview of Shop.org Executive Director discussing the eCommerce trends this holiday season. http://blog.shop.org/2013/12/02/the-influx-of-mobile-on-cyber-monday/   SEO clients still see value in the agency relationship Insights into the client/agency […]

The pitfalls of development servers and how they can plummet your SEO

By Craig Smith

Tight reigns on development servers you would think would be an absolute priority for mid-market retailers. As new commerce functionality is being developed, development pathways should be blocked off from any type of web crawler. Sounds pretty basic right? Well not always. The problem is that development teams, and the individuals that comprise them, are […]