TI Quick Hits – 2/6/14

By Craig Smith

70% of Agencies report client budgets to increase for SEO Interesting data from SEMPO into the state of search and the goals and trends within agencies and their clients. http://searchengineland.com/sempo-release-results-9th-annual-state-search-survey-183299   Maximizing Valentine’s Day Online Shop.org releases some tidbits into proper preparation for Valentine’s day online sales.  If you are in the gifting business, this […]

TI Quick Hits – 1/31/14

By Craig Smith

Tactics to improve email open rates Email marketing when effectively executed can still drive returns that exceed all other marketing channels.  The first challenge is getting consumers to open and this is addressed in a brief by Practical eCommerce. http://www.practicalecommerce.com/articles/63752-5-Ways-to-Boost-Email-Open-Rates   Enhancements to remarketing features and functions within Google Analytics Google Analytics is enhancing the […]

TI Quick Hits – 1/30/14

By Craig Smith

New data sheds light into trends and spending within the digital sector Moz recently released data that was gathered by industry peers within the internet marketing and optimization category.   Some of the more interesting insights is how brands are dealing with the “not provided” issue in measuring organic penetration as well as which tools are […]

TI Quick Hits – 12/19/13

By Craig Smith

How holiday shopping shipping dates affect consumers Shipping deadlines can be a blessing or a curse to retailers and their operational stress.  Read Shop.org’s perspectives into how these dates affect the retail and eCommerce equation. http://blog.shop.org/2013/12/18/the-state-of-holiday-shipping-deadlines/   Video Ad views have doubled in 2013 Users are becoming more inclined to watch ads within videos, making […]