Maximizing Engine Directives – The Key to Unlocking eCommerce SEO

By Craig Smith

This is part one of a three part series on eCommerce SEO practices… Technology components are the largest factor for increasing long-term SEO performance. Understanding the practice of Google ranking factors, and how the value of  “pagerank”  disseminates within your domain, is critical for eCommerce marketing executives to execute and maximize. Getting SEO in eCommerce […]

Tag management gaining eCommerce penetration

By Craig Smith

Momentum is finally building in the tag management space.  At an accelerated adoption rate, we are receiving requests to consolidate code snippets and simplify campaign management utilizing Google Tag Manager.   In our retail conversations, we are noticing that digital executives are better understanding the benefits of having marketing tags in one central web console […]

TI Quick Hits

By Craig Smith

70% of Agencies report client budgets to increase for SEO Interesting data from SEMPO into the state of search and the goals and trends within agencies and their clients. http://searchengineland.com/sempo-release-results-9th-annual-state-search-survey-183299   Maximizing Valentine’s Day Online Shop.org releases some tidbits into proper preparation for Valentine’s day online sales.  If you are in the gifting business, this […]

TI Quick Hits

By Craig Smith

Tactics to improve email open rates Email marketing when effectively executed can still drive returns that exceed all other marketing channels.  The first challenge is getting consumers to open and this is addressed in a brief by Practical eCommerce. http://www.practicalecommerce.com/articles/63752-5-Ways-to-Boost-Email-Open-Rates   Enhancements to remarketing features and functions within Google Analytics Google Analytics is enhancing the […]