Everything online usability, marketing, and measurement
Archive for February, 2009
Audio Indexing and its affect on the SEO landscape
So if you haven’t heard the news, Google has presented within Google Labs the new technology of crawling and indexing audio. Referenced as “Indexing Audio” by Google, this is a major development in the maturation of search engine optimization and provides a great opportunity for companies to distribute video content for added inclusion of search results.
Similar to text indexing, I imagine Google has created an audio detector algorithm that decodes speech and ultimately will decipher the text of the audio, to isolate what it is being verbally conveyed.
Within YouTube currently, the site’s indexing technology relies on user-populated tags, titles, and description text to appropriately serve a video to match a search query. Audio Indexing is a major advancement because now long-tail mentions of phrases within the video will match Google.com searches – ultimately leading to even more of an impact within Universal Search results.
Interesting development. Reiterates the need to incorporate video production and syndication within your online marketing strategies.
The killer app has arrived…
So not sure if you have tried it yet, but I must say that the new Netflix technology that allows the integration of a user playlist/movie queue with your Xbox live, for live home streaming, is one of the best recent achievements that I can think of within the Internet business world.
Seriously, how cool is this? At work I can go through Netflix’s offerings for “Instant” choices and coordinate content to be rendered through my Xbox Live account (which in most times is already owned) and streamed at my leisure. The content comes through crystal clear and there are a plethora of HD titles to choose from.
Netflix does two things here to really stand out. One, they offer a HUGE selection of movies and TV shows for people to choose from. Doing that, and doing it at no cost, was a great way to help the consumer in an economic downturn, and will ultimately build increased loyalty from their customers.
Also they made it EASY. So easy. This is something that a non-techie person can do fairly easily. Like the 40 something Mom with the 10 year old son who already has an Xbox live account.
Kudos to Netflix for their great application. What a great and innovatove partnership with Microsoft. Going back and seeing season 1 and season 2 of The Office is going to be a good time…