eCommerce Simplicity

Everything online usability, marketing, and measurement from an eCommerce junkie.

Search engine optimization is hot among businesses within all sectors.  No matter what industry you may be in, increasing your natural rankings within Google should be somewhat of a focus for your internal marketing manager.  At Trinity, our job is to ensure the quality of our client’s search programs, primarily on the natural side of the [...]

The sometimes fallacy of Google PageRank

“What can we do to get our PageRank higher”?  These words are said to me at least once a week from clients, partners, and friends alike.  Google, by applying a measurable ranking to a webpage and by making it visual to anyone with a Google toolbar, has created an environment in which search optimization projects are [...]