Posted by admin as Multivariate Testing, eCommerce Usability
In a previous post, I discussed the new Google Analytics and how this version has placed a greater emphasis on path analysis. For those who may be new to the topic, path analysis is the practice of reviewing website behavior relating to browsing tendencies, in an effort to better understand the effectiveness of copy, content, [...]
Posted by admin as SEO
Migrating a blog from the new version of Blogger is not easy. In an effort to test out alternative tactics for link building/SEO tactics, Trinity has migrated to this new blog which is run on the word press platform. Needless to say it wasnt easy. Hunting for WP plugins to handle the new Blogger version was [...]
Posted by admin as Web Analytics
So I mentioned that Google Analytics launched V2 earlier today, but what I did not mention is how sweet this application is! Time after time I am blown away by the Engineers at the Plex‘, but this may be their best achievement to date. Here’s the announcement on the official GA blog: http://analytics.blogspot.com/2007/05/new-version-of-google-analytics.html At Trinity, [...]
Posted by admin as Web Analytics
Back in the blogging saddle. Been away for a bit. Things are crazy here with new clients and trade show logistics etc. Not sure if you have seen but we just inked a partnership with Google Analytics. Essentially, Trinity will act as an authorized consultant for clients who are looking for strategic and technical help [...]
Posted by admin as eCommerce Usability
Was doing a random spin around some of the eCommerce giants when I noticed the unique layout of Zappos.com’s homepage. Zappos has broken new ground before with there “all the time” free shipping and free returns, but now they were attempting new approaches with eCommerce web usability that I found very interesting. The most obvious [...]
Posted by admin as Multivariate Testing, eCommerce Usability
I was in heavy notebook shopping mode this afternoon. as Ive been sick of my heavy Toshiba dragging me down at every airport and tradeshow. I was in full research mode looking for the lightest laptop I could get with enough power to run my vital apps. In doing so, I went to many web [...]
Posted by admin as PPC
PPC advertising can be an effective medium to drive sales – Other times, it can be an absolute albatross around your marketing campaigns due to its unpredictability and ROI spikes. What really drives me nuts however about PPC isnt the medium, but rather, the fly by night PPC only agencies that manage mult-million dollar paid [...]
Posted by admin as Web Analytics, eCommerce Usability
Happy Easter everyone. As I have a few moments here, I thought I would blog a little about path analysis and how it can be such a powerful driver for conversion improvement. For those who are new to the term “path analysis” – essentially is the tracking, monitoring and strategic planning related to the primary [...]
Posted by admin as Uncategorized
Many of Trinity’s clients are new to the notion of tracking web analytics and are unfamiliar with how analytics can help the overall growth of their business. In working with clients, many times we are in the position of recommending and implementing a web analytics solution that is going to meet their needs. We always [...]
Posted by admin as Uncategorized
Its been a crazy last month. Catching up with old friends and making new ones is always a good time and this year’s Shop.org first look and Etail West was no exception. It seems like the new “hot” thing in Ecom these days is flash and flex technology to provide a seamless experience for the [...]
Posted by admin as eCommerce Usability
I was recently asked by thestreet.com to provide my perspectives into the new Google Checkout Service. After taking a look at a variety of different eCommerce sites that had Google checkout, it seems to be be a seamless integration within an existing platform infrastructure and provides a clean and user friendly transactional experience. Google’s main [...]
Posted by admin as Uncategorized
I admit that I am getting a little sick of writing about Google on this blog but I must say that the latest development out of Mountain View is going to completely change the Internet and search advertising. For those who dont know, Google has launched a free service called “Google Wireless” within San Diego. [...]
Posted by admin as Multi-Channel
Recently I was shopping for a new notebook computer. The bargain hunter that I am, I hit the CSE’s, shopping portals, and eBay. After all of my research that took me 3 weeks, I identifed an AWESOME deal at Best Buy for a Centrino for less than $800. I headed to the store to purchase [...]
Posted by admin as eCommerce Usability
In my conversations with online retailers, I frequently get asked about web copy and my perspectives into selling site visitors. I think in most scenarios, the depth of web copy correlates to the “selling variables” of the product. To effectively sell online you must sell to a vistor’s “head” and “heart”. By outlining emotional benefits [...]