About Us « eCommerce Consulting & Optimization by Trinity Insight
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About Us

Driving value through enhanced marketing & optimization.

Trinity is an optimization agency that executes vital technology and digital marketing functions.

Google Analytics
Google AdWords
Visual Website Optimizer
Bing Ads

Our Services

Online Marketing
Complete SEO Services and PPC management

Analytics & Data
Better leverage data & trends.  Installation, configuration, and analysis services.  Trinity Insight is a certified Google analytics consultancy since 2007.

Testing & Optimization
Site optimization solutions within usability testing, multivariate testing and responsive design services to improve conversion rates and site effectiveness.

Our Team:

Craig Smith

Craig has been working within the Internet sector since 1999. After receiving an MBA in eCommerce from Temple University, Craig worked with CIGNA Corporation as a consultant that helped transform internal processes to a digital model…

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Nate Ende

Nate has worked in e-commerce for ten years and has deep experience in leading cross-functional teams in the execution of multivariate testing, user experience and web site development. Nate and his team run all technical engagements…

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Jeremy Weis

After graduating college with an AS in Graphic Design, Jeremy quickly found work for a local newspaper in their Advertising Design department. After a couple years designing ads, Jeremy began noticing the growth that the internet was experiencing…

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Bill Rowland

Bill has extensive experience in e-commerce SEO focusing on technical and on-site optimization. Most recently Bill spent five years at eBay Enterprise as an SEO Manager, where he assisted large retailers in developing effective SEO strategies. Bill is also the Organizer of the Philadelphia SEO Grail Meetup and an online instructor for the University of […]

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Kyle Kuster

Kyle studied Computer Science at the University of Wisconsin – Stout and graduated with an emphasis in Software Development in 2008. He joined Trinity Insight in August of 2011 after having previously worked for an Inc 500 retailer.

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Travis Seeger

Travis spent the last 7 years working for BuyOnlineNow as their Director of Purchasing. In running vendor relations, purchasing and merchandising for the successful ecommerce retailer, he built and managed hundreds of relationships…

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Jonathan Lister

Jonathan began working in the digital marketing space in 2009 through content development with large news publications and media outlets, including USA Today, The Houston Chronicle, and Forbes. As an SEO Manager at Trinity Insight, he brings in-depth technical acumen for site architecture at the enterprise level, future-proof strategy creation for long-term search performance, and […]

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Brandon Threinen

Brandon has nearly a decade of design experience. He graduated with an associate degree in Graphic Design in 2006 and started his career at the largest daily newspaper in southeast Minnesota…

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Jessica Herbine

While studying Entertainment and Arts Management at Drexel University, Jess put in four years as Arts & Entertainment Editor and staff writer for The Triangle, Drexel’s independent newspaper. Her post-graduate career…

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Ron Ray

Ron spent the last 5 years working Digital Marketing & UX Design before recently discovering his true passion was in Data-Driven Strategy & Analytics… driving Digital Marketing & UX Design. Prior to that Ron proudly served our country…

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Todd Hall

When it comes to client outreach and business development, Todd has a proven record with helping companies and clients from small to Fortune 100 giants in developing strategic digital plans. Todd’s work in business development spans over 10+ years across all vertical of business from B2C, B2B, Travel and Hospitality, Financial Services, and Healthcare. Don’t […]

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Katherine Pietrangelo

Katherine Pietrangelo received her BS from Philadelphia University with a major in Professional Communication and Psychology minor. Before starting at Trinity Insight as a Junior SEO Associate, she freelanced at Digitas Health LifeBrands in the regulatory review department where she got the chance to collaborate with multiple teams in an agency atmosphere. Drawn to SEO […]

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Katherine Carpenter

Katherine Carpenter is a New Jersey native who currently resides in South Philadelphia. She received her BA from Temple University with a major in Strategic Communication. After graduation, she took a bite out of the “Big Apple” and worked in New York City for a year with b2c and b2b tech public relations agencies. Though […]

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Yevgeniy Levich

After graduating NYU with degrees in journalism and economics, Yev found his way into SEO which blends his interest in technology with a love of problem solving. A craft beer connoisseur, he enjoys exploring Philadelphia’s many beer bars in his free time.

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Jason Bauman

Jason Bauman graduated in 2008 from Indiana Wesleyan University with a degree in Marketing and a minor in writing. He has a background in sales, customer service and management.

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Sadie Saurdiff

Sadie Saurdiff graduated with a degree in Graphic Communications at Minnesota State University Moorhead in 2012. She knew this was the right field for her…

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Tim Oesterlin


Tim graduated from Bethel University with degrees in International Relations and Political Science. He has extensive experience in customer service, finance, and admin, working in both the health care field as well as retail. Tim now leverages his customer service experience and analytical mindset as a web analyst at Trinity Insight. Outside of work, Tim […]

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Craig Ferson


Craig graduated from the University of Minnesota in 2008 with a degree in architecture. Shortly after graduating he changed direction when he found a natural affinity for eCommerce. He worked at several software and web startups, wearing many hats along the the way before finding a home at Trinity Insight in April of 2013. Craig […]

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Molly Hinrichsen


Molly graduated with a BA in Communication Design and Art Education from Wartburg College in 2012. Following college, Molly spent a few years working as a graphic designer and web developer at a small marketing firm in Rochester. When Molly joined the Trinity Insight team as a UX Designer, she found it to be a […]

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Jay Larson


After going to school for Software Engineering Jay began working for a number of small businesses in the area, turning ideas into websites. After a few years of developing websites Jay began working at Trinity Insight in July of 2015. He loves the feeling of finding solutions with the rest of the team that feel […]

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Mike Kuisle

After graduating with a degree in Marketing Communications in 2012, Mike worked as an Account Manager in the Twin Cities for several years…

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Want to join our team? Check our job openings!

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Trinity Insight has helped numerous retailers, brands, and enterprises drive more profitable website traffic, improve conversion rates, and lower eCommerce costs. With over 10 years of eCommerce consulting and internet marketing experience, we have worked with market leaders in the travel, retail, manufacturing, and financial industries, and helped them exceed online growth expectations.

"Web marketing is a bit of a "black hole." The rules are very different than with traditional media. We worked with two large companies on SEO ranking before Trinity Insight. One created dummy web pages and employed tricks without our knowledge or permission. It was horrible. Craig and his team actually understand the basis of SEO. Trinity is professional, innovative and meets its deadlines." Andy Lane | Founder, Lane Labs

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